WORK EXPERIENCE
Multimedia Producer | EmblemHealth | New York, NY | August 2022 - February 2025
Oversaw and directed 10+ multimedia projects annually, serving as the expert
authority on video-related initiatives.Managed project scope, deliverables, and production schedules for multiple projects simultaneously.
Developed and sustained 20+ client relationships as a key production marketing partner.
Collaborates with 10 + cross-functional teams on creative initiatives to drive project success.
Established efficient workflows and integrated Frame.io, enhancing project management and collaboration among team members and clients.
Supported Digital Asset Management operations and the redesigned of the ACPNY website.
Managed relationships with 10+ external vendors and negotiated contracts,
resulting in cost savings of up to 20%.Administered video equipment inventory for 200+ items and implemented Sortly, an inventory management tool, improving tracking efficiency.
Enhanced server speed and capability by 80% through the implementation of Synology Solutions.
Creative Content Producer and Strategist | Consultant | New York, NY | August 2020 - August 2022
Developed and executed content strategies to enhance brand awareness
Provided strategic consultation for content optimization and workflow
Advised startups on creative workflow strategies
Curated and edited professional photography portfolios and websites
Senior Integrated Art and Content Producer | AT&T | New York, NY | April 2010 - March 2020
Directed 200+ digital and print campaigns for DIRECTV sports subscriptions, driving engagement and sales.
Achieved a 25% reduction in visual content buying costs, optimizing budget utilization.
Spearheaded the implementation of a customized Digital Asset Management system, streamlining processes for 120+ users.
Oversaw the production of multilingual visual content, ensuring quality and consistency across 2 languages.
Played a key role in the AT&T/DIRECTV brand redesign, contributing to a cohesive and modern brand identity.
Mentored and guided 25+ junior team members, fostering their professional growth and development.
Director of Photography | Bonnier Corp, Working Mother Media | New York, NY | December 2008 - March 2010
Contributing Photography Editor | Time Inc., Entertainment Weekly | New York, NY | June 2007 - December 2008
Director of Photography | Hachette Filipacchi Media, Elle Decor | New York, NY | June 2006 - June 2007
Assistant Photography Editor | Hachette Filipacchi Media, Premiere | New York, NY | November 2002 - June 2006
S K I L L S
Content Production and Strategy
Creative Direction
Project Management
Video Production and Photography
Client Relationship Management
Team Leadership and Mentoring
Cross-functional Team Collaboration
Digital Asset Management (DAM)
Budget Management
Rights Management and Licensing
Multilingual Communication